Wednesday, November 18, 2020

PS5 Rebrands the London Underground for UK Console Launch

Sony has rebranded a number of stations on the London Underground as part of a marketing campaign for the PS5, which launches in the UK this week. This morning, the day before PlayStation 5 is available in the region, commuters spotted that the London Underground roundel signs at Oxford Circus had been replaced with iconography replicating the classic PlayStation face buttons. Amusingly, the four gates to the Underground at Oxford Circus are located in front of Microsoft’s flagship London store. Inside, the iconography on the station walls has been changed to include cross, square, and triangle motifs alongside the classic London Underground Circle. Oxford Circus isn’t the only station that’s had a makeover, though. Four other stations across the city have been temporarily rebranded with PlayStation names; Mile End has become Miles End, in reference to Spider-Man: Miles Morales. Lancaster Gate is now Ratchet and Clankaster Gate, Seven Sisters has been renamed Gran Turismo 7 Sisters, and West Ham is now Horizon Forbidden West Ham. The rebrand will last for 48 hours, covering just the day before and day of the PS5 launch in the UK. It’s an unusual campaign considering that Underground traffic is very low right now (aside from standard COVID precautions, the UK is on a nationwide lockdown at the moment) and so won’t reach quite as many eyes as it would on a more normal London day. [ignvideo url="https://www.ign.com/videos/2020/05/29/ps5-the-future-of-gaming-trailer"] Underground takeovers are not unheard of; back in January Piccadilly Circus was renamed Picardillly Circus and adorned with Starfleet iconography in order to market the launch of Star Trek: Picard on Amazon Prime. For more on PlayStation 5, be sure to take a look at our PS5 review and news of its performance improving system update, as well as how to use activity cards to somewhat replicate Xbox’s Quick Resume feature. [poilib element="accentDivider"] Matt Purslow is IGN's UK News and Entertainment Writer. 

source https://www.ign.com/articles/ps5-london-underground-rebrand
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