Nintendo, it seems, is getting in trouble with its smartphone development partners for being nice.
Per sources of the Wall Street Journal, Nintendo is concerned about being seen as greedy by consumers, and actively tells its partners - including DeNA and CyberAgent - to adjust games so that players don't spend too much.
As for why a publicly listed company would try to make less money, a Nintendo employee apparently told WSJ that the company sees smartphone games more as advertising for its core console business than a straight moneymaking opportunity.
source http://www.ign.com/articles/2019/03/06/nintendo-reportedly-adjusts-smartphone-games-to-make-players-spend-less-money
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