Earlier this week, rumors began to swirl that the PlayStation 5 would go up for preorder, much to the surprise of, well, everyone, including Sony. In the wake of those rumors, PlayStation has promised that PS5 preorders won't catch players by surprise. Speaking to Geoff Keighley after a brief showcase of the PS5's DualSense controller, Worldwide Head of Marketing Eric Lempel said "I think it's safe to say...we'll let you know when preorder will happen. It's not going to happen with a minute's notice. We're going to at some point let you know when you can preorder PlayStation 5. So, please, don't feel like you have to go run out and line up anywhere until you receive official notice on how that will work." [ignvideo url="https://www.ign.com/videos/2020/07/17/playstation-5-dualsense-controller-hands-on-livestream"] Rumors kicked into overdrive on Monday, with many speculating that the PS5 would go up for preorder, in part because the PS5 Amazon page of information was added. And while website updates like that only fanned the flames of speculation, the system never ended up being available for preorder. And that fervent expectation even surprised Sony. "We don't know what happened there, we had nothing to do with it. I got a message from someone saying 'People are lining up at stores' and we had no idea why," Lempel said. So while players can't still buy a PS5, it's safe to say Sony is aware of the demand and will give players some warning ahead of when it is available to preorder. [widget path="global/article/imagegallery" parameters="albumSlug=playstation-5-and-playstation-5-digital-edition-console-design-images&captions=true"] Earlier this week, we learned via a new report that PlayStation is allegedly upping its production of PS5 consoles, and last week we got a first look at what PS5 box art will look like. For more on the PS5 and everything PlayStation, be sure to tune in to our weekly PlayStation show, Podcast Beyond!, for the latest news, impressions, and more from the world of PlayStation. [poilib element="accentDivider"] Jonathon Dornbush is IGN's Senior News Editor and host of Podcast Beyond! Find him on Twitter @jmdornbush.