SPOILER WARNING: This article contains spoilers for Borderlands 2, The Pre-Sequel, and Tales From the Borderlands.
In 2012, Gearbox introduced Handsome Jack, the smarmy, well-coiffed Hyperion President and chief antagonist of Borderlands 2. Jack was a constant, taunting presence as players fought wave after wave of EXP Loaders and Bullymongs, and at this point, the Borderlands faithful have witnessed the life, death, and resurrection of the psychotic CEO.
Admittedly, it’s hard to keep a good villain down. Jack has resurfaced in every game since his demise in Borderlands 2 - and it’s easy to understand the draw. A character as funny and self-referential as Handsome Jack is surely a welcome mouthpiece for writers who likewise want to appear funny and self-referential.
source http://www.ign.com/articles/2019/05/03/borderlands-3-is-moving-on-from-handsome-jack-and-thats-a-good-thing
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