These days, more and more big budget games are turning into what’s called “games-as-a-service,” lengthening their lifespans and introducing new content on a regular basis in order to keep players enticed for more than just its first week. Think Destiny, Fortnite, and now Ubisoft’s The Division 2. While the growth of games-as-a-service hasn’t always been a favorite trend among gaming audiences, Ubisoft CEO Yves Guillemot thinks it’s about way more than dollar signs.
“Because we put a lot of time and effort into creating universes, cities, and worlds, what we try to do is give possibilities to stay there for a long time, with lots of different gameplay and the possibility to be with your friends,” Guillemot said on this month’s episode of IGN Unfiltered. “Why do you want to redo everything each year if you can improve and increase the experience in one game? It's easier for us to improve and increase the number of possibilities that the game can bring rather than starting from scratch.”
source http://www.ign.com/articles/2019/04/10/ubisoft-boss-says-longer-game-lifespans-isnt-just-about-making-money-a-ign-unfiltered
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